From a small offbeat museum in Zagreb, you expanded to almost 60 cities on 4 continents. What originally inspired this big idea?

It all started with the idea of creating a space where people of all ages could have fun while exploring the incredible ways in which illusions trick our minds. Seeing the excitement and curiosity on visitors’ faces in Zagreb made it clear that this was an experience worth sharing with the world. The goal was simple: to create a place where education and entertainment come together.

What do you love about Zagreb in springtime?

I love how the city seems to wake up after the long, gray winter months. The sun finally shows up, and the streets start buzzing with life again. It’s the start of barbecue season, and there’s nothing quite like gathering with friends and enjoying good food outdoors. 

What is for you the quirkiest place in the city, apart from the Museum of Illusions?

There are so many little gems that capture the city’s spirit — places that have their own stories. One thing to mention, Zagreb has great hidden courtyards and narrow streets in the Upper Town. You never know what you might find — whether it’s a tiny café, vibrant street art or a stunning viewpoint.

 Fun things to do on a weekend in Zagreb…

For families, I’d recommend visiting one of the 14 private museums scattered around the city. They’re fascinating, and there’s something for everyone’s curiosity. And if you’re in the mood for a night out, you can always find a live band or a great DJ playing somewhere.

Your top three secret Zagreb spots where you take your favorite people.

My top three secret spots in Zagreb are: Boogie Lab for breakfast and coffee — it’s the perfect place to start the day. For lunch, Carpaccio is my go-to. And when it’s time for a night out, I would recommend Mr. Fogg. It’s a place full of good energy, making it the ideal spot to wrap up an evening with friends.